For in-house marketing leads, brand and lifecycle owners, RevOps managers, and product-growth PMs who need a senior set of hands on one piece of work — without adding a headcount or hiring an agency. Two specialty arms: Review Lift for product reviews and ratings, and scoped process execution.
Fifteen years shipping product at Shell, Alteryx, and a Zoom-acquired company. The work I do for growth and brand teams is the same work I did inside large companies — minus the layers, the meetings, and the multi-quarter timelines.
— Alex Polly, Founder
Growth and brand teams we talk to know what they should do. They have the slides. The thing that doesn't happen is the unsexy middle: scoping it, building it, shipping it, measuring it. That's where we plug in.
These are the patterns we see most often. Yours will be different — and part of what we do is help you tell which stall is actually costing you the most before fixing anything.
You know reviews drive conversion and search rank. But the cross-functional ask to actually trigger them lands on three teams' roadmaps and goes nowhere.
Onboarding email 3 references a feature that shipped two years ago. Activation events fire on a metric nobody trusts. The lifecycle map is six months out of date.
Salesforce stages don't match how deals actually progress. Reporting takes three joins. The fix is a "next quarter" item, every quarter.
"Just a quick landing page" or "just a small Airtable" balloons because nobody senior is owning the design decisions.
Five tools that overlap. Nobody has time to consolidate. Annual renewals quietly compound.
Test ideas live in a Notion doc nobody opens. The team ships one A/B per quarter when it could ship four.
We don't compete with your agency or your vendors. We're the senior PM who shows up for one bounded engagement, ships it, and leaves a clean handoff behind.
A scoped engagement to install or rebuild your review-generation program. Trigger logic, request copy, channel mix, vendor selection (Bazaarvoice, Yotpo, Trustpilot, Reviews.io), and the dashboard that proves it's working.
The "we'd build it ourselves if we had the cycles" engagement. Lifecycle map refresh, RevOps cleanup, lightweight internal tools, dashboard rebuilds — fixed scope, fixed price, named PM (me) on it.
The deeper version of a Workflow Audit, tuned for growth and brand teams. We map current state across one funnel slice (acquisition, activation, retention, or revenue), identify the highest-leverage fix, and ship a roadmap.
For teams that want a senior PM on a regular cadence — design reviews, scoping help, escalation, second opinion — without a full hire. Capped weekly hours, monthly retainer.
A 200-person B2B SaaS company had bought a review platform a year earlier and never lit it up. The trigger logic was half-built. Marketing thought RevOps owned it. RevOps thought lifecycle owned it. Nobody owned it.
Six-week Review Lift engagement: audit, vendor reset, trigger logic in HubSpot, response playbook for the customer success team, and a dashboard the GM actually opens. Review volume started compounding the next quarter.
Composite case drawn from common patterns we've seen with mid-market SaaS teams. Names and numbers are illustrative.
Bring one stuck initiative. We do a focused audit and hand back a one-page recommendation you can run with internally.
Start a snapshot →Stakeholder interviews, current-state diagram, prioritized fix list, one quick win shipped.
Start an audit →Two-week scoping sprint, then fixed-fee execution with weekly check-ins and a documented handoff.
Talk through scope →Tell us what's stalled, who owns it today, and where it should be by next quarter. We'll either scope it — or tell you the cleanest internal path. Either way, useful.